Mollywood is at its unavoidable crossroads though it took too long to reach there. Admit or deny, the Mollywood slowly and steadily ditching from higher dependency of Big �M�. It is undeniable fact that the Supe Duper Stardom of Big �M �is on the wane. Over three decades they ruled as the undisputed Kings of Malayalam movie but 2015 showed younger generation can easily surpass their movies. They are still the greatest actors of our time. In the past to release a film along with big stars considered highly risk irrespective of the WOM of those films. The audience priorities were entirely on their films. But scene has changed systematically to one of complete opposite. Now so called our big stars film makers are searching release date of new Super Star like Nivin Pauly and Dulquar Salman to avoid imminent clashes at box office. Prithviraj though is the successful star of the present Mollywood still eludes crazy fans brigade who throngs theatres on the day one. The big initial now is exclusively on the shoulders of two young stars. Dulquar Salman and Nivin Pauly
Dulquar has proved his increasing fan base from the second film Ustad Hotel itself. It has reached its peak during Charlie. The trailer was received with euphoria by generation its views count nearly to two million. Charlie�s big success can be attributed mainly due to his title role. Just imagine if it would have been some other star the film would have taken high pain to reach even a 8 Cr at box office. The repeated viewership from his ardent fans pushed the movie to gross 20 Cr in Mollywood. In 2016 DQ has all the best projects are lined up for him. Would be delighted to see how Sathyan Anthikad will handle DQ in his movie, a next door man role ?
Nivin Pauly , after attaining Super Stardom is carefully selecting his new projects. His new release created unmatchable hype in the industry. Action Hero Biju trailer has crossed around 7 lakhs views within short span and his fans base travels across India cutting language barriers. Greatest success of Premam has transformed Nivin Pauly to highest sought after star of the Mollywood. Marketing strategy of keeping suspense worked big time in favour of Premam. From initial WOM above average to good later on changed in to superb to become a wave in the Mollywood.. Biju , took painstakingly half of 2015 to complete. But it added fuel to hype only. Initially it was viewed as the Suspense Marketing will come to again to play but they have released songs and trailers giving somewhat hint at the plot. Even then it is cent percentage certain that irrespective of WOM , Biju likely to thrill the box office initials for few days. Latest news is that Biju will have around 100 screens in Kerala and Distributor has assured majority of the big screens in the city to capitalise on the hype it has. This film virtually will decide who is superior in the initial in the younger generation, DQ or Nivin ?
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