Mollywood should thank debutant director Jenus Mohamed and producer of 100 days of love for rescuing theater industry and cini industry from near disaster. The theaters were having unexplainable audience reduction approximately around three weeks. All the new releases in March failed even to pass a week or weekend creating a panic in the industry as a whole. Many theaters were closed for renovation which is usually happens only during the Ramzan fasting time. With new releases were huge failures undoubtedly the industry needed a movie to kick start euphoria back to the theaters which is back bone film industry. There were certain good films but still unclear how this sudden scenario emerged. Reasons are flouting are on the exams, cricket world cup and lack of big releases.
Romantic films have their own moment of success if it is experimented in its treatment. 100 days of love, is seen as usual way but with �some moment of difference�. This �some moment of difference �took the film opinion to a watchable fare. Reviews are split but by that time it has attracted certain sections. The WOM is of above average but the presence of Dulquar � Salman � Nithya menon combo changes the clich� ground reality approach by ticking the box office node faster. From an average noon shows due to Cricket quarter finals it began to pick rapidly by the evening shows. By the weekend the film has already brought the lost charm of theaters and houseful show boards which were missing for quite some time came to gates of majority of city screens. It is evident that Dulquar who has big fan following virtually satisfied the target audience. More over the bumper release added great push at the box office. Wide release across India also came in handy for the film.. Film has added some more screens and shows different area after a good weekend. Collects around 3.90 Crore in 6 days in Kerala, The majority of the collection are of the first three days and thereafter it has shown decline. It is going to face tough challenge from new releases of Today and it all depends how the WOM of the new releases. But for the first week it is a very good opening.
You Too Brutus has mixed WOM. Some praises with thumps up while rest give it one time watchable. Roopesh Peethambaran gets one more pat in his back after a noticeable flick like Theevram . The box office has not embraced it the way it wanted. Many centers have struggled to maintain the status. Reviews have been positive but occupancy has not been up to the mark. Collects a mere 1.30 Cr in 6 days! Presence of Asif Ali and Sreenivasan most likely to bring good amount of satellite rights and box office dreams may be shattered by this week itself because of grand new releases.
There is a big battle today in Mollywood from real Super star to new Super star. Ennum Eppozhum vs Oru Vadakkan Selfie. Both films having good initial response and occupancy. Massive release by Mohanlal- Sathyan- Manju film with a target on family audience. While Nivin Pauly- Vineeth Sreenivasan ensures the youth en block converge to their youthful film. Indication at box office is that Good days are back at Mollywood�. Hopefully.
Kerala Top 5 movies as on 27/03/2015
1 100 days of Love� Good opening
2. You Too Brutus- Average opening
3. Fireman � Hit
4. Njaan Ninodu Koodeyundu- Poor opening5. Haram - Flop
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