Fireman steadily moves forward in Kerala box office without any major challenges. The lack of notable releases places it in comfort zone with majority of the releases centers hold it for another week. Nearly 70 screens in its third week with show count as of Sunday the 18thday is 5,200. Collects around 6.70 Cr in 18 days! The film has potential to collect in between 8 .00Cr to 9 Cr and may earn around 4 Cr share in the final run which will be profitable considering the huge satellite rights it has earned. Megastar clinches one more Super hit to his credit. Though collection is not brisk level it maintained to average 40 to 50 % occupancy across state. It is almost certain the film will travel in to 25 days in around 50 plus screens. The world cup fever is on other hand boils up giving hard time to the films.
Mollywood is facing drought of certain big release though every week three or more films are hitting the screens very few survives at least to second week. Industry is facing huge lose week after week. Friday Matinee will resume once Easter � Vishu big fights flare up, till then try our level best to blog some updates. Thanks for the feed backs and suggestions.
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