Happy Independence Day to all.
The question rarely asked and remained unanswered in Mollywood popped up one more time last week. The question of very existence of the cinema. Is it creative art or just another business oriented format of art? Kerala known for its excellence and creative exemplary in seventies to nineties lost its glory in for last several years. The dwindling prospect of good cinema has not hurt anyone as more and more directors embark on creating mass entertainers. Apothecary is chance rightly portrayed to remind us that we can still view the real life through camera. It has great reviews to good WOM but the tattoo of serious film maker whittles down the box office potentials. But director Madhav Ramdas can be proud of his creative exhibition and feel comfort that it may fare better than his last outing. It had to poor attendance in many centers but luckily picked up from day two to reasonable weekend. Suresh Gopi , Jayasurya , Asif Ali , the all of the crew can be proud of being part of good realistic movie. Though has released in around 50 plus screens initial report suggest that it has collected around 1.35 Crore in 7 days . Not a bad start.
Vikramadhithyan , enjoys the good support even in its third week . Not up to the mark Dileep film gives this Laljose film a push at family circle. It has least removals as LJ films uses all the arrows to stick and milk last sweetness of box office. Collection is around 8.90 Crore in 20 days. Super Hit.
Avatharam Dileep�s stature helps the film to stick to the theater though it was faced with show reductions. Collection is not in par with usual Janapriya Nayagan movies. It stands around 5.70 Crore in 13 days in Kerala. Still too early to predict the fate at box office but it is not going to be a hit for sure.
Manglish victim of new releases since it has WOM of better Mammooty film in recent times it can capitalize on it. It has faced several removals plus show reductions but major cities it still holds on well. Collection is around 5.60 crore with around 4,000 shows and it had chance of ending up as hit in the final run but today�s removals become costly. As of now: an average grosser.
Anjaan , the biggest Suriya movie of 2014 lands in Kerala by storm. Total screen count all over India around is about 1,400 and Kerala has its formidable share in it with around 150 screens. Actually it has butchered Malayalam cinema at least for today in many centers. The fans show started in Thiruvanathapuram at 5.30 am indicate the strong fan base for the star in Kerala. Being holiday today it may earn earth shattering opening. Considering the initial WOM it may have mixed weekend at Kerala. All the possibility of huge opening day initial of 1 Cr to 1.20 Cr which can be treated as spectacular for a Tamil movie.
Kerala Top 5 movies-15/08/2014
1 Vikramadhithyan � Super Hit
2.Avatharam � Still chance to hold ?
3. Apothecary � Good effort
4. Manglish � Average Hit
5. Njan Stev Lopez � Poor opening
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