Have you ever heard of Offline Partners of the films? You might have come across Online Partners in the titles of the films. But Offline partners are the silent and hidden internet websites who after receiving handsome share from the makers promote the news of box office and give reviews in support of the films. Don�t think their role is limited to promotion only but they do extensive roles in degrading the potential challengers. Even experienced trade analysts are involved in this caucus. So when you see highly negative reviews; think twice to accept it blindly. They try to generate WOM and turn the average one to negative one.
Bangalore Days the fantastic days are not over and still occupies the majority share of Mollywood collections. But should admit that it is showing the drop in the collection due to certain compelling reasons like World Cup Football! The Malabar region which stood as backbone for initial two weeks has started to show considerable decline. Except on weekend the film showed drop in semi urban areas. The major cities though enjoy good support in the weekend while in week days collection is 50 to 60 % which is excellent. Collects around 16.80 in 20 days with 7,500 shows in Kerala and running in around 85 screens in the state alone. Lack of strong alternative films is actually helped the movie in the third week with its good WOM still prevalent.
Koothara Srinath Rajendran tries different narration but gets the wrath of media intelligentsia. Gets mixed to negative WOM mainly due to social networks unwanted aggression to defeat it on the day one. The young trio Bharath , Sunny Wayne, Tovino would have hoped for better result at box office but from day 4 the films started to sunk miserably. Had �an OK� weekend and thereafter hopes at box office is seemed to have shattered. Gross stands around 1.85 Crore in 6 days. The cameo of Mohanlal comes handy at box office for somewhat reasonable initial and at the same his presence is the main reason to target the film. The distributor UTV likely to suffer huge loss and themselves have to take blame in messing up the distribution of the film!
Angry babies in love gets attention due to the comedy element involved in it. Though mixed WOM but comedy sells faster than any other subject. LJ films has taken the distribution and their rapport with theaters helpful in big time. 1.10 Crore in 5 days collection is mainly due to Saji Surenedran � Krishna Poojapura combo. Anoop Menon finally can smile that he may have solo lead films doing better at box office.
How Old Are You has slowed and collects 11.20 Crore in 33 days with around 9,000 shows. It has Super hit status and may see some come backs in the coming weeks in the centre in which it left.
It is interesting to note that in the era of English titles, someone had guts to name a titles entirely foreign, Kiswahili language. Nakupenda Nakutaka . Would have better dividend if it marketed well but with mixed WOM , unable to survive the heat of Monsoon ! Collects around 75 lakhs in 6 days.
Mr Fraud holds on around 7 screens and its Kerala collection stands at 8.20 crore in 33 days with 6,350 shows. B Unnikrishnan can take relief by going through certain statistic of the film which has better tally than Grand Master. Hit at box office.
Ring Master Dilip�s mega hit film still has not left at least in 5 screens. It has passed an impressive 12,300 shows with collection around 13 .50 Crore.
Today�s release
Beware of Dogs : Another youthful movie. Sreenath Bhasi, Shekhar Menon in the lead. Release around 65 screens with mixed reports.
Kerala Top 5 movies-20/06/2014
1. Bangalore Days� Golden days. Blockbuster.
2. Koothara � Koothara at Collection
3. Angry Babies in Love � Angry at box office
4. How Old Are You� Hit
5. Naku Penda Naku Taka� Safari from theaters.
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