The low budget movies are having free time in Mollywood . The next big releases are starting from March 18thonward only so they utilize the time gap for the release slot. They neither get noticed nor make any impact on box office. There are five movies arraigned to hit the screens today in Kerala Appuram Bengal Ippuram Thiruvithamcore , Smart Boys, Kolamass, Noolpalam, Chennai Koottam. But unfortunately none of the movies has any kind of marketing strategy or promotions. Then how they will have impact in box office? Hopefully next week we will have answers for it. All the best to these newbie�s. !
Kerala Top 5 movies as on 04 /03/2016
1.Vettah
Sad way of event after release of this film. Mollywood lost a director who has left an indelible mark of new way of cinema through his directorial ventures. Death of Rajesh Pillai on the second day of the film marred the films onward journey somehow miserably. I was hoping the ordinary film lovers may use this film as an opportunity to pay the last respect to him. The sad death also caused shock to whoever worked behind it and eventually it resulted in lack of promotion as well. Film has above average WOM and critics also given a pass marks. Though it has wider release, the film failed to capitalized on the large number of screens it had. From a average weekend the film sulked in to below average level at box office. Since the exam season mercury is up box office showing weaker status and this film one of the victims of it. Collects around 3.48 Cr in 6 days. Only through good marketing this film survive at box office otherwise we may see an average grosser as the last film of a talented young man who dedicated his entire life for Mollywood. An average opening at box office , praying to get at least a hit status.
2. Maheshinte Prathikaram
Good news is that Mahesh has moved to the elite 8,000 show club in four weeks. Managing average collection with around 70 odd screens, this Fahad film holds the box office tight by grossing around 11.70 Cr in four weeks. Super Hit
3. Action Hero Biju
Struggle, survive and finally succeed. Super Star Nivin Pauly dramatically lands his film to safer zone. Gone past 9,000 shows with consistency at box office. Raked up around 10.45 Cr in four weeks. Heading towards Super Hit status.
4. Puthiya Niyamam
The collection has been downward and the fall continues unabated. But has ensured a status of average grosser by collecting around 7.70 Cr in three weeks. From the huge first week the film virtually landed in troubled water in the next two weeks.
5. Other Language movie
From Hollywood Gods of Egypt , From Kollywood Kanithan , From Bollywood Tere Bin Laden dead or alive. Mollywood so lenient to other language films but the problem is that when the �own� house fire how we can care for others. Other language films are failing heavily thus incurring losses to the distributors so buyers of the Kerala markets are getting the rights at cheaper area rates.
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