Friday, June 5, 2015

Friday Matinee - Premam to beat Drishyam.. The new ATBB?

Success brings happiness but the unbelievable level of success leads to stunning shock. Mollywood undergoing similar situation after the big success of Premam. The scenes in front and inside theater is from day one to end of first week without any change uniform in nature. More screens and more shows are still getting on added each day from different parts of the state whether it city or semi urban area the response is gigantic.

Premam set a first week record by collecting 10.40 Cr in first week. The frenzied atmosphere still goes on in theaters with continuous houseful shows. Becomes a stepping stone by creating drastic change in the career of Super Star Nivin Pauly. The director Alphonse Puthren is a hot property for gauging the youth mood and transferring it in to celluloid. Since its instant blockbuster only business interest remains to be seen how far it goes. 30 Cr is easy target as of now and Bangalore days may be relegated to third position. Then, the mightyDrishyam only the target left. Possible to beat Jithu Magic 60 Cr worldwide collection? Yes , says people inside the industry. So we may have new bench mark set by Premam , worldwide collection of 60 Cr plus!

Second youthful movie added to the list of blockbuster in 2015 though released in 75 screens presently it has 92 screens. Producers sure to run after script writers for more youth oriented movies. Nivin Pauly , please be careful not to be branded in clich� role. Any other roles success just skips away from him Mili andIvide is the recent examples. Expecting complete makeover for Paulichan in Action Hero Biju . He is the new Super Star who can pull the crowd to theater. When I blogged on last Friday about his star down many eye brows were raised but this week I am happy that the blog proved right.

Ivide  slow paced at box office just like the movie. Prithviraj getting good applause for his brilliant performance. Nivin Pauly is being targeted as not up to the mark. Director Shyamaprasad has never been darling of box office masses hence expecting racy action thriller is unjustifiable. But a section of public still rates it good.  Got the dividend in many centers from the flow of heavy rush of Premam. Collects 3.10 Cr in 6 days. Expensive schedule and budget most likely end up as a flop.

Masss is an unexpected disaster from Suriya in Kerala. From second day onward it fell like falling cards. Sever drop in collection and is going to be huge loss for the distributor.

Vineeth has a near hit through Oru Second class yathra with 5.20 Cr while Dileep still has to wait for genuine hit as Chandretten didn�t click as expected though both films has passed 5,000 show mark.
Mega Star Mammooty has dream run at Box office through Bhasker  by celebrating 50 days 20 plus screens with Kerala gross of 15 Cr with nearly 11,000 shows

Joshiey �Mohanlal team taste one more defeat through Laila O Laila. It collects 5.70 Cr in 21 days with 5,500 shows.

Laljose Neena does not become a Diamond Necklac  new films eaten up its space. Kumbasaram adds to the list of Flop of Jayasurya even after getting above average WOM. His Luckka chupi finds the screens today.

Director VK Prakash breaks the long silence with good report of Nirnayakam.

Kerala Top 5 movies as on  05/06/2015
1. Premam �  Exceptional opening
2. Ivide. Average opening
3. Masss  � Not a mass opening
4. Oru Second class Yathra� Average grosser
5. Chandrettan Evidaya � Average grosser

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