Friday, November 14, 2014

Friday Matinee : Ormayundo E Mugham - Average report

Vellimoonga rolled to 50 days yesterday in around 35 screens , the great way to celebrate the success. Imagine even the big stars movies stretches the run to complete 50 days but it enters in the elite club in a style. The grand success of small movie which has completed 12,000 shows and still counting. All India gross is a scintillating 13 Crore. The blockbuster.

Three releases, three different genre and three results but one phenomenon this is what we can sum for the last weeks release! The phenomena are lack of interest shown by the audience! They are ready to go and dance for Bollywood and Kollywood but not ready to extend his valuable contribution of watching a good Mollywood movie.

Varsham gets the good WOM as reported in the last week�s blog and Mammoty- Ranjith Shanker provides a well crafted serious movie. Excellent performance from the Megastar is the biggest plus point. The initial mood created by the initial viewers literally damaged an imminent flow normally good WOM creates at box office. It took up to Sunday to pick up from the average to below average opening three days. Reviews and social network feedback positive from day one but still it didn�t have an impressive initial. A Puzzle, difficult to tackle! Collects around 2.60 Crore in 7 days largely thanks to wide release! But one thing for sure it may fare far better than Munnariyuppu at box office because family audiences have started to trickling in. Have faced very few removals only which are negligible in the second week. The certain Hit.

Iyobinte Pusthakam Amal Neerad visual treat gets average WOM. This eventful directors has carved out his own fan field which normally dashes in to theaters at the opening day. Unfortunately the euphoria on the release day was missing. It is believed that frequent change of release date has done enough damage for the opening. Sadly the film has not crossed 2 Cr and is settled at 1.85 Cr in 6 days. The coming week may not be bright for the film due to fresh release of the target audience is almost similar. The average!

Vinayan , the rebellion director though keeps away from major starts (Or vice versa ) used to taste unexpected success in the box office. The 3D wonder seemed to be not going to be in the list. Little Super Manreleased in thirty plus screens yet to get some attention but created controversy. The director plan to reshoot the climax and re release. Says bye to theaters as of now.