The Mollywood box office is going through one of the worst low key season at box office. Even though plenty of films are being released the enthusiasm and euphoria in front and inside theaters are missing. The big star releases are queuing up from next week till Vishu. Waiting for the excitement of box office! Other language films slowly and steadily occupies majority of the screens and existing films gets ��free hit ball� week to continue at the screens without much trouble. In next couple of week�s times we may have Darvinte Parinamam, Kali and King Liar in Kerala theaters. These films promotions are on its peak through various mode, teaser, trailers, audio juke box and posters. After successful launch of Juke box Kali team has released a poster today which is �Kali �itself.
Kerala Top 5 movies as on 11/03/2016
1. Action Hero Biju
Regain the number one spot after a month. Having a extremely positive run in the fifth week by overtaking potential contenders. Though box office is dull and dead ,Biju placed better among the weekend film lovers. The remarkable comeback from near defeat at box office instilled confidence in theater owners thus holding it for some more weeks. It has gained confidence with good WOM and marketing wise the film stands top by getting attention from people from all walks of life. Crossed the 10,000 show land mark and is at 11.85 Cr at Kerala. Super Hit at last.
2.Vettah
This tribute to Rajesh Pillai had below average second week at box office. WOM is stagnant at average level among the film goers but the season of exams creates adverse circumstances for the film to survive . The collection has dipped alarmingly and is at 4.90 Cr in 13 days. Most likely an average grosser at box office.
3. Maheshinte Prathikaram
Slides bit by bit under the pressure of low season but profitable from the theater run itself. Good enough to hold on 60 plus screens in the fifth week and the show count is almost near to 10,000 while collection is around 12.70 Cr. Super Hit
4. Puthiya Niyamam
Manages few centers but collection drops heavily. Though has passed 6,500 show region and is at 7.95 Cr in four weeks. Average earner at box office but will be profitable with rights at final analysis.
5. The last week blunders
They were determined to fail ? it looks like they were. Appuram Bengal Ippuram Thiruvithamcore , Smart Boys, Kolamass, Noolpalam, Chennai Koottam. These last week films miserably placed at box office. Just added to the list of movies of 2016 and the painful reality is that it may be the end of the some of the new directors.
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